Paying big Bucks for the Top Ranked AdWords ad & How to Save on Google AdWords

Save on Google AdWords

Paying big Bucks for the Top Ranked AdWords ad & How to Save on Google AdWords
 Save on Google AdWords

Save on Google AdWords

Are you spending thousands of dollars per month on Google AdWords? If so, you should consider the savings potential of attaining a top-10 organic Google ranking.

Google AdWords is Google’s main advertising product and main source of revenue. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

A recent study by Eyetools, Inc., a company that provides “eyetracking analysis” software and services, is a real “eye opener”. Eyetools conducted a study of 50 people in their eye tracking lab in San Francisco. The survey showed how much “visibility” each area of the Google search results page really has.

The small photo at the left contains the results of the survey. You can click on the photo and open up a PDF file containing a larger image for more detailed information. The colors on the page, which range from red to orange to yellow to green to blue to black, indicate the percentage of those looking at the page who actually “see” that area. Areas is red (with a visibility of 100%) are seen by virtually everyone who looks at the page, areas in green (with a visibility of 50%) are seen by about half of the people who look at the page, and so on.

Rank 1 100%
Rank 2 100%
Rank 3 100%
Rank 4 85%
Rank 5 60%
Rank 6 50%
Rank 7 50%
Rank 8 30%
Rank 9 30%
Rank 10 20%
Rank 1 50%
Rank 2 40%
Rank 3 30%
Rank 4 20%
Rank 5 10%
Rank 6 10%
Rank 7 10%
Rank 8 10%

What does this mean to you?

If you’re paying big bucks for the top ranked AdWords ad, you could get the same amount of traffic FOR FREE if you were ranked at #6 or #7 in the organic listings. If you can get an organic ranking higher than #6, you’ll get EVEN MORE traffic FOR FREE than you’re getting now from your expensive #1 ranked AdWords ad.

If you’re paying for the #4 ranked AdWords ad, you can get the same traffic OR MORE FOR FREE with an organic search result ANYWHERE in the top 10 (i.e., on the first page of Google results).

The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Organic results (natural rankings on the left side of the page) can generate as much as 5 times the traffic to your site as AdWord ads. People have come to trust organic searches to return relevant results, and they know that the ads on the right side of the page are sponsored ads. Not only are the organic results “seen” more often than AdWords ads, but when they are seen they are clicked more often.

For help in getting your website to the “sweet spot” in the search engine listings on Google and other major search engines, contact us today.

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